Australia’s ultimate adventure and outdoors title, Outer Edge covers a range of pursuits including hiking, biking, paddling, camping, adventure racing and tourism, rock climbing, abseiling, off-road driving (leave no trace, of course), fishing, snow sports, kite and board sports, and any activity that involves fresh air, adrenaline and the wilderness. For the café kings, we even slide in a bit of urban adventure. Published every two months, the magazine is stuffed full of practical adventure ideas and features, outdoor news, interviews and profiles, camp cooking tips, health and fitness pages and equipment, book and DVD reviews. There’s event listings, adventure watch, adventure guides and plenty of competitions, too. We credit our readership with a high degree of intelligence; hence the editorial style waxes lyrical and literate - think Tim Cahill, Gary Smith, AA Gill and Mark Dapin – while the pictorial style is big, bold and punchy.
 Outer beginnings
Outer Edge was previously owned and published by outdoor super retailer, Anaconda. In October 2008, after 18 months and ten editions, the magazine effectively passed from adolescence to adulthood with a change of publisher. South Melbourne based publisher, Prime Creative Media, purchased the title outright, establishingOuter Edge the largest fully-independent adventure and outdoors title on Australian newsstands. | Outer presentOuter Edge is the only CAB-audited outdoors recreational title on the shelves, with a referenced circulation of 20,000. The bimonthly glossy magazine already has more than 6500+ subscribers, beating its biggest rivals to the number-one ranking in its sector and placed in the top ten magazine subscriptions of all genres on isubscribe.com.au. Outer Edge is currently stocked in 3000 newsagents and retail outlets across Australia, including in Paddy Pallin stores and Anaconda stores, for AUD$7.95 a copy. For a full list of where you can buy a copy over the counter see our Stockists page. Subscribe for only AUD$39.95 for a one-year subscription click here. Search for back issues here. For more information about the magazine, see our media pack found on the Advertising pages.
Outer peopleOuter Edge remains under the direction of founding editor, Patrick Kinsella, a one-time Lonely Planet editor and long time contributor to adventure, outdoor and travel media across magazines and newspapers. Deputy Editor Chris Ord was launch editor of adventure travel magazine Get Lost!, editor of UK outdoors magazine Walk, contributor to national and international adventure travel media, and remains publisher of travel website, TheTravelrag.com. Advertising sales and business development is managed by Andrew Birt, previously an International Sales Executive at RMIT Publishing. The publisher of Outer Edge is John Murphy and Prime Creative Media, which publishes several other niche magazine titles, including Bean Scene, a coffee culture title.
Outer future Prime Creative Media’s managing director, John Murphy, recognizes the huge potential the title has and, with a matured magazine and redeveloped website complete, will look to take the title from six to ten issues in the future. Says editor Patrick Kinsella: “Prime Creative Media has presented us with a unique and extremely exciting opportunity to take Outer Edge to the next level as an independent voice in a dynamic and ever-expanding market,” he said. “The strength of Outer Edge in particular lies in our spread of coverage across a huge variety of outdoor activities, rather than concentrating on one niche.” |
